Poll 81% of consumers commented about a brand online, 15% received a response from the brand.
Brands have a great opportunity to close the consumer engagement gap via social media. Brands are spending millions of dollars to reach consumers via traditional outbound marketing while many customers are already knocking at their door. Great survey. Via WARC LONDON: Marketers in the UK are … [Read more...]
Inbound Marketing versus Outbound Marketing
This is a great info-graphic visualizing how inbound marketing stacks up against traditional outbound marketing. We call inbound marketing, consumer engagement primarily because we see it as two-way communication where marketers provide value and are rewarded. See more about inbound marketing and … [Read more...]
Access to social networks via mobile devices booming in US.
Latest Comscore data shows rapid growth of consumers accessing social networks via their mobile devices. This is important for companies that want to share offers or drive traffic to their mobile website utilizing Facebook, Yelp, Foursquare, Linked in, Google and a variety of other social … [Read more...]
It’s here. Mobile marketing trends 2011
Our mobile marketing trends 2010 report was a big hit with over 65,000 views and comments on slideshare and scribd. This year we cover the rapidly expanding use of smart phones to access social networks. We also take a deep look at creative ways to use SMS text promotions and integrating them with … [Read more...]
Top 10 reasons your brand needs a mobile strategy + 5 bonus reasons
Reach: Cell phone penetration is currently 89% of the US population. By way of comparison, this is better than penetration figures for cable TV, home internet access, and PC’s in the home. Acceptance: In the USA, over 102 billion text messages are sent each month, and over 1 trillion … [Read more...]
70% of brands planning a mobile initiative in 2011
From Warc.com results from latest MMA study. NEW YORK: A majority of brand owners are planning to increase their mobile marketing activity this year, a study has found. Trade bodies the Association of National Advertisers and Mobile Marketing Association surveyed senior executives, mostly drawn … [Read more...]
The top five things you need to know about mobile media in 2010:
Via Advertising Age 01.27.10 J. Spero In 2009, the media buying community discovered mobile media works. Advertisers in a broad range of verticals shared results proving mobile is an effective medium for driving awareness, acquisition and purchase. "Is this the Year of Mobile?" can be retired. Media … [Read more...]
Socialnomics
A 5 minute pitch on social media - Socialnomics … [Read more...]
Mobile Search is Changing : New Location Aware Push App
From Read Write Web : Mobile startup Aloqa launched earlier this week at the MobileBeat conference, revealing their innovative interface for location-aware search. Their new application proactively seeks out nearby businesses, services, events, and even Facebook friends and presents them to you in a … [Read more...]
