59 million US smartphone owners will use digital coupons this year. That’s a 37.5% increase over 2013. in addition redeeming digital coupons on a PC still remains the most popular option with 33% of all PC users redeeming offer codes online. An additional 27% of these same users made a trip to … [Read more...]
What are you doing with your unused marketing real estate?
Engage customers and add a new dimension to your packaging, POP, vehicles and promotional materials. by Brad Beckstrom What is “marketing real estate”? Any company that makes a product, or serves customers, has marketing real estate. By real estate, I mean the white space on things like … [Read more...]
Random winner sweepstakes can instantly reward customers from thousands of different points of entry. Let’s say you want to run a sweepstakes. You want to engage users across multiple devices, print ads, point-of-sale materials and social media. You want to capture all of the entries in one … [Read more...]
Mobile store Info searches rise to 73% – Take control of your customers mobile experience.
By Brad Beckstrom You’ve seen them. Teens in Best Buy or shoppers at Target madly scrolling through their smartphone, often walking straight into your shopping cart. A new study shows there’s a pretty good chance they’re not on Twitter or Facebook. They are checking competitive prices, product info, … [Read more...]
10 powerful ways to increase customer engagement through mobile marketing
A quick, highly visual overview of 10 of the secrets to increase customer engagement through mobile. After seven years in the mobile marketing space these are some of our most effective methods for reaching customers through mobile marketing. … [Read more...]
40% of SMBs Now Accept Payments with Mobile Credit Card Readers. Engage customers with mobile receipt delivery.
Brad Beckstrom A new report from The Local Commerce Monitor. BIA/Kelsey’s ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs), indicates that there’s a steady increase in SMB’s that are going mobile. The segment with the largest increase are SMBs that accept … [Read more...]
Online activity now starts with smartphones
Most online activities start with a smartphone. Think about it, you see an ad or review for the latest gadget and you pull out your current gadget to get a quick price. You may bookmark it or send it to Evernote to check it out later, but you’ve started the online activity. A new study released by … [Read more...]
66% of users find mobile sites through a search engine. Is yours ready?
by Brad Beckstrom More users than ever are finding websites through mobile search. This is especially true for retailers, restaurants and service companies. Think about what you search for on your smart phone. It could be through your mobile browser, built-in Google search or maps. It could be a … [Read more...]
Users now expect a mobile experience
By Brad Beckstrom In mobile it's all about the destination. A recent study released by Google and Nielsen noted that 52% of consumers are less likely to engage with company or product that has a bad mobile experience. Open any magazine and you'll see QR Codes. They are fairly easy to create and … [Read more...]
A bad mobile experience can cost you customers
Think about it. Have you ever used your mobile phone for search? Most people do. When you find something you're looking for, do you click on it? Most people do. That's why it's so important to optimize your website for mobile. A recent study from Google and Nielsen showed that 61% of customers who … [Read more...]
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