Engage customers and add a new dimension to your packaging, POP, vehicles and promotional materials. by Brad Beckstrom What is “marketing real estate”? Any company that makes a product, or serves customers, has marketing real estate. By real estate, I mean the white space on things like … [Read more...]
Want to drive safe and foil speed cam fails? Check out the updated and free WAZE app
My wife and I are not speeders. Unless you call driving 8 to 10 miles per hour above the posted speed limit, just to keep up with traffic, - speeding. In the DC Metro area driving at the speed limit can be dangerous. We have both also been "unfairly" nailed by speed cams in DC. To solve … [Read more...]
Mobile store Info searches rise to 73% – Take control of your customers mobile experience.
By Brad Beckstrom You’ve seen them. Teens in Best Buy or shoppers at Target madly scrolling through their smartphone, often walking straight into your shopping cart. A new study shows there’s a pretty good chance they’re not on Twitter or Facebook. They are checking competitive prices, product info, … [Read more...]
Over one third of mobile phone owners using the device as their primary means of internet access.
A 2013 study from PEW Internet found that 63% of mobile phone owners use their device to access the Internet. More importantly, 34% of those users stated it was their primary means of access to the Internet. Many of these users are following links shared on social media, apps and email (still the … [Read more...]
Online activity now starts with smartphones
Most online activities start with a smartphone. Think about it, you see an ad or review for the latest gadget and you pull out your current gadget to get a quick price. You may bookmark it or send it to Evernote to check it out later, but you’ve started the online activity. A new study released by … [Read more...]
73% of mobile searches trigger additional actions and conversions
by Brad Beckstrom When consumers are searching on their smart phone there's a very good chance that they're ready to take action. A recent joint study from Google and Nielsen demonstrated that 73% of mobile searches result in additional actions. This is most important for retailers as 17% of … [Read more...]
66% of users find mobile sites through a search engine. Is yours ready?
by Brad Beckstrom More users than ever are finding websites through mobile search. This is especially true for retailers, restaurants and service companies. Think about what you search for on your smart phone. It could be through your mobile browser, built-in Google search or maps. It could be a … [Read more...]
Users now expect a mobile experience
By Brad Beckstrom In mobile it's all about the destination. A recent study released by Google and Nielsen noted that 52% of consumers are less likely to engage with company or product that has a bad mobile experience. Open any magazine and you'll see QR Codes. They are fairly easy to create and … [Read more...]
A bad mobile experience can cost you customers
Think about it. Have you ever used your mobile phone for search? Most people do. When you find something you're looking for, do you click on it? Most people do. That's why it's so important to optimize your website for mobile. A recent study from Google and Nielsen showed that 61% of customers who … [Read more...]
Engage Your Consumers on their Mobile Devices
Photo sharing contests are a great way to connect with your consumers and prompt them to engage with your brand. And, using Facebook as the vehicle to bring awareness and participation to your campaign is fantastic ... unless those consumers are primarily using a mobile device to access the … [Read more...]
