By Brad Beckstrom You’ve seen them. Teens in Best Buy or shoppers at Target madly scrolling through their smartphone, often walking straight into your shopping cart. A new study shows there’s a pretty good chance they’re not on Twitter or Facebook. They are checking competitive prices, product info, … [Read more...]
Mondelez International, the snacks firm which split off from Kraft Foods adopts mobile first position
"Our goal is to become one of the top mobile marketers in the world. By investing 10% of our global marketing budget in mobile, we believe we will open opportunities in the marketplace," said Bonin Bough, its vice president, global media and consumer engagement. … [Read more...]
Smartphones Shape Purchase Decisions
NEW YORK via Warc.com: Smartphones are playing an increasingly important role in shaping the purchase decisions of US shoppers, a study by Google and Ipsos OTX has found. The two firms surveyed 5,013 smartphone owners, and reported that 81% regularly surf the net via this route, while 77% … [Read more...]
“It’s on Sale” The mobile opportunity – people are buying now
Retail Mobile Coupons are a idea who's time has come. Borders Books UK had a 69% opt-in rate for mobile coupons, among existing e-mail club members! This was with no in-store promotion. Why, because they are easy to use. No need to print them, they are with you when you need them, they are green and … [Read more...]
Procter & Gamble – Sit or Squat
Mobile Marketer: To pee or not to pee, that's the question Procter & Gamble Co.’s Charmin, the nation’s No. 1 toilet paper brand, has debuted its first mobile advertising sponsorship, working with global bathroom directory SitOrSquat Inc. on its Web site and mobile applications. The consumer … [Read more...]
