Mobile marketing Watch: Nielsen Mobile is so upbeat about SMS marketing, its analysts even use the jargon! In its December 2008 report titled “The Short Code Marketing Opportunity,” Nielsen Mobile outlines the success of numerous SMS campaigns, describes how it bridges old and new media, and … [Read more...]
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How Restaurants Can Adapt to a New Reality During the COVID-19 Pandemic - ApolloBravo
www.apollobravo.com
By ApolloBravo The food and beverage industry has had little time to react to the global pandemic that is COVID-19. Just a month ago, it was business as usual for restaurants across the country. But, ...
There is nowhere else in the world that moves more money on mobile phones than Sub-Saharan Africa. The region is currently responsible for an astonishing 45.6% of mobile money activity in the world—an estimate of at least $26.8 billion in transaction value in 2018 alone—this figure excludes bank operated solutions. qz.com/africa/1721818/africa-mobile-money-industry-is-entering-its-next-stage-of-growth/
After years of rapid growth in Africa we’re about to enter the age of Mobile Money 2.0
qz.com
Africa’s highly fragmented regulatory landscape is a massive barrier to growth for Mobile Money 2.0 startups and incumbents alike