A quick, highly visual overview of 10 of the secrets to increase customer engagement through mobile. After seven years in the mobile marketing space these are some of our most effective methods for reaching customers through mobile marketing. … [Read more...]
Mondelez International, the snacks firm which split off from Kraft Foods adopts mobile first position
"Our goal is to become one of the top mobile marketers in the world. By investing 10% of our global marketing budget in mobile, we believe we will open opportunities in the marketplace," said Bonin Bough, its vice president, global media and consumer engagement. … [Read more...]
Three “Must do” marketing investments.
Excellent article on 3 must do marketing investments shared in Tech crunch. Before making the investment companies need to explore how mobile, social and content can be linked and delivered efficiently. With over 50% of search now conducted via apps and mobile devices is important to put mobile … [Read more...]
Smartphones influence 160bn in store sales in US. Is your website mobile commerce ready?
via Warc.com NEW YORK: Smartphones will influence almost $160bn of in-store purchases in the US this year, a figure set to more than triple by 2016, Deloitte has argued. According to the advisory firm, smartphones are due to impact 5.1% of all retail store sales in the US in 2012, … [Read more...]
Tablet ownership booming globally
The rise in tablet ownership is growing faster than most industry analysts predicted. This includes smaller tablets like the galaxy tab and the new smaller Kindle from Amazon. Companies need to re-examine how their websites, micro-sites and product specific landing pages will appear on these … [Read more...]
70% of brands planning a mobile initiative in 2011
From Warc.com results from latest MMA study. NEW YORK: A majority of brand owners are planning to increase their mobile marketing activity this year, a study has found. Trade bodies the Association of National Advertisers and Mobile Marketing Association surveyed senior executives, mostly drawn … [Read more...]
Spam Splosion! – eMarketer
Spam Splosion! JUNE 2, 2009 “We have met the enemy…and he is us.” —Pogo Everyone with an e-mail account knows what spam looks like. But where does it all come from, and where does it go? One thing is certain—there is a lot of it. According to MessageLabs, the percentage of worldwide e-mail … [Read more...]