NEW YORK via Warc.com: Smartphones are playing an increasingly important role in shaping the purchase decisions of US shoppers, a study by Google and Ipsos OTX has found. The two firms surveyed 5,013 smartphone owners, and reported that 81% regularly surf the net via this route, while 77% … [Read more...]
More shoppers use smartphones to study, find, buy .USA Today
Some 19% of Americans will use their mobile devices for shopping this holiday season, according to a Deloitte survey. The number is twice as high for young consumers: 39% of those 18 to 29 say they'll use their phones to find store locations, obtain coupons and sales information and research … [Read more...]
