Engage customers and add a new dimension to your packaging, POP, vehicles and promotional materials. by Brad Beckstrom What is “marketing real estate”? Any company that makes a product, or serves customers, has marketing real estate. By real estate, I mean the white space on things like … [Read more...]
Are apps replacing bookmarks?
If you use an iPhone, iPad, or Android device you probably rely heavily on apps to get to some of the companies you used to visit via your web browser. Think about it, Facebook on your iPhone, banking app on your Android phone, Twitter app on your iPad. Consumers are beginning to expect companies … [Read more...]
A closer look at QR codes
As brands scramble to adapt to the rapid rollout of QR codes by retailers like Target, Wal-Mart, Best Buy, Home Depot it's important to understand both the user and the retailer experience. By year-end wireless industry watchers expect nearly 20% of mobile phones to have some type of QR code reader. … [Read more...]
“It’s on Sale” The mobile opportunity – people are buying now
Retail Mobile Coupons are a idea who's time has come. Borders Books UK had a 69% opt-in rate for mobile coupons, among existing e-mail club members! This was with no in-store promotion. Why, because they are easy to use. No need to print them, they are with you when you need them, they are green and … [Read more...]
Nielsen To Mobile Marketers: “Good Luck 2 U”
Mobile marketing Watch: Nielsen Mobile is so upbeat about SMS marketing, its analysts even use the jargon! In its December 2008 report titled “The Short Code Marketing Opportunity,” Nielsen Mobile outlines the success of numerous SMS campaigns, describes how it bridges old and new media, and … [Read more...]
