By ApolloBravo The food and beverage industry has had little time to react to the global pandemic that is COVID-19. Just a month ago, it was business as usual for restaurants across the country. But, as we know, the situation deteriorated rapidly over the course of March. Few restaurants were … [Read more...]
Mobile Marketing to drive special offers and events seen as essential for brick-and-mortar retailers.
59 million US smartphone owners will use digital coupons this year. That’s a 37.5% increase over 2013. in addition redeeming digital coupons on a PC still remains the most popular option with 33% of all PC users redeeming offer codes online. An additional 27% of these same users made a trip to … [Read more...]
Mobile email revolution underway
RESTON, VA: US email habits are undergoing a dramatic shift, with more and more people checking their messages on their phones. Visitors to email websites fell 6% between November 2009 and November 2010, according to comScore. But use of mobile email climbed 36% over the same period and now covers … [Read more...]
Advertising on Mobile Phones Now the Norm And a significant number of users say they respond to such messages
-By Mark Dolliver NEW YORK Advertising on mobile phones is becoming an increasingly mainstream phenomenon, to judge by a Limbo-GfK Technology Mobile Advertising Report released today. (Limbo is a mobile social network whose free services to members are supported by the revenue from mobile … [Read more...]
Consumers more active on mobile social networks: ABI
By Dan Butcher Mobile Marketer Evolving handset technology and more sophisticated mobile apps are driving up mobile social network usage. Consumers using mobile social networks today are mainly checking messages, status updates and comments of friends rather than posting photos or comments … [Read more...]
