By ApolloBravo The food and beverage industry has had little time to react to the global pandemic that is COVID-19. Just a month ago, it was business as usual for restaurants across the country. But, as we know, the situation deteriorated rapidly over the course of March. Few restaurants were … [Read more...]
Elements of a Successful Social Media Marketing Campaign
Today, there are over 2 billion active Facebook users, a billion active Instagram accounts, and 365 million active Twitter users worldwide. That’s how huge the social media industry came since the inception of these social networking channels in 2004, 2010, and 2006, respectively. In fact, in the … [Read more...]
Mobile Marketing to drive special offers and events seen as essential for brick-and-mortar retailers.
59 million US smartphone owners will use digital coupons this year. That’s a 37.5% increase over 2013. in addition redeeming digital coupons on a PC still remains the most popular option with 33% of all PC users redeeming offer codes online. An additional 27% of these same users made a trip to … [Read more...]
66% of users find mobile sites through a search engine. Is yours ready?
by Brad Beckstrom More users than ever are finding websites through mobile search. This is especially true for retailers, restaurants and service companies. Think about what you search for on your smart phone. It could be through your mobile browser, built-in Google search or maps. It could be a … [Read more...]
How to make native ads a big deal
Earlier this week following Yahoo's acquisition of Tumblr they announced that they would begin integrating native ads " sponsored content" into news streams. This type of advertising fits naturally on sites where people can post anything. Think Twitter, Facebook, and now Tumblr, Flickr. It's a great … [Read more...]
A great tool for brainstorming
We've been looking for something like Trello for a long time. Trello Is promoted as a project management system. As a digital marketing agency we've got that down. What was really missing was a global collaborative space to share ideas and brainstorm. At the core of Trello are cards that are used to … [Read more...]
Engage Your Consumers on their Mobile Devices
Photo sharing contests are a great way to connect with your consumers and prompt them to engage with your brand. And, using Facebook as the vehicle to bring awareness and participation to your campaign is fantastic ... unless those consumers are primarily using a mobile device to access the … [Read more...]
Food and beverage brands lead on Twitter
A recent UK study shows brand mentions for food and beverages more prominent than music, celebrities or news updates. This points to a great opportunity for brands to develop and invest in growing their presence on Twitter. Mentions can be further enhanced by running photo contests and prompting … [Read more...]
Note to Chief Marketers: Get in the social currency game.
This survey shared by socialmediatoday is another in a long string of data pointing to the fact that among consumers interacting with brands it's more about social currency then social media. The study points out the disconnect between brands and consumers. Here are a few of highlights. 65% … [Read more...]
Social media explained with beer
Our official entry into the social media explained with, craze. We think it's best explained over a cold beer. … [Read more...]
