Our mobile marketing trends 2010 report was a big hit with over 65,000 views and comments on slideshare and scribd. This year we cover the rapidly expanding use of smart phones to access social networks. We also take a deep look at creative ways to use SMS text promotions and integrating them with … [Read more...]
Mobile Messaging Protects Consumers
One of the reasons SMS Text message volume is surpassing call volume is due to the immediacy of delivery. If there is fraudulent activity on your credit card or bank account would you rather have your bank leave a voice mail on your home machine or get a text alert. Via Mobile Marketing … [Read more...]
Nielsen To Mobile Marketers: “Good Luck 2 U”
Mobile marketing Watch: Nielsen Mobile is so upbeat about SMS marketing, its analysts even use the jargon! In its December 2008 report titled “The Short Code Marketing Opportunity,” Nielsen Mobile outlines the success of numerous SMS campaigns, describes how it bridges old and new media, and … [Read more...]
U.S. texters sent 1 trillion SMS messages in 2008
CEO Steve Largent told show-goers that the numbers of SMS messages sent by U.S. wireless subscribers rose to a staggering 1 trillion last year—or triple the piddling 363 billion text messages we sent in 2007. That comes out to about 3,700 text messages annually—or 10 texts a day—for every cell … [Read more...]
