Random winner sweepstakes can instantly reward customers from thousands of different points of entry. Let’s say you want to run a sweepstakes. You want to engage users across multiple devices, print ads, point-of-sale materials and social media. You want to capture all of the entries in one … [Read more...]
10 powerful ways to increase customer engagement through mobile marketing
A quick, highly visual overview of 10 of the secrets to increase customer engagement through mobile. After seven years in the mobile marketing space these are some of our most effective methods for reaching customers through mobile marketing. … [Read more...]
It’s here. Mobile marketing trends 2011
Our mobile marketing trends 2010 report was a big hit with over 65,000 views and comments on slideshare and scribd. This year we cover the rapidly expanding use of smart phones to access social networks. We also take a deep look at creative ways to use SMS text promotions and integrating them with … [Read more...]
Great Survey Results: US Smart Phone Explosion Text and Web Usage 2009 Executive Summary
The smart phone explosion is driving fantastic mobile web growth enabling companies to enhance their text campaigns with embeded mobile web links. From MMA Luth Research’s recent omnibus survey of wireless phone users with text or web access capabilities fielded from June 9 to June 11, 2009, … [Read more...]
Volkswagen Kicks Off Mobile Campaign : Mobile Marketing Watch
Text 2 Win campaigns are an innovative way to engage consumers at events and deliver links to product specific mobile micro sites with incentives and special offers. Volkswagen, promoting itself as “the official automotive partner of Major League Soccer,” has embarked on a 19 city mobile marketing … [Read more...]
