Advertisers look at ways to add a 3rd dimension to TV ads. No special glasses required, just your smart phone. Including a product specific mobile landing page linked to a QR code in TV ads is a great way to reach smart phone owners. Combine that QR code with a mobile short code and easy to read … [Read more...]
It’s here. Mobile marketing trends 2011
Our mobile marketing trends 2010 report was a big hit with over 65,000 views and comments on slideshare and scribd. This year we cover the rapidly expanding use of smart phones to access social networks. We also take a deep look at creative ways to use SMS text promotions and integrating them with … [Read more...]
“It’s on Sale” The mobile opportunity – people are buying now
Retail Mobile Coupons are a idea who's time has come. Borders Books UK had a 69% opt-in rate for mobile coupons, among existing e-mail club members! This was with no in-store promotion. Why, because they are easy to use. No need to print them, they are with you when you need them, they are green and … [Read more...]
Great Survey Results: US Smart Phone Explosion Text and Web Usage 2009 Executive Summary
The smart phone explosion is driving fantastic mobile web growth enabling companies to enhance their text campaigns with embeded mobile web links. From MMA Luth Research’s recent omnibus survey of wireless phone users with text or web access capabilities fielded from June 9 to June 11, 2009, … [Read more...]
Nielsen To Mobile Marketers: “Good Luck 2 U”
Mobile marketing Watch: Nielsen Mobile is so upbeat about SMS marketing, its analysts even use the jargon! In its December 2008 report titled “The Short Code Marketing Opportunity,” Nielsen Mobile outlines the success of numerous SMS campaigns, describes how it bridges old and new media, and … [Read more...]
TheHill.com – Texting the new political Super Weapon
Textings Political Triumph by Ben Goddard New media came into its own during the 2008 campaign with the successful use of the Internet for organizing, communicating and fundraising. Many proclaimed the new age of digital campaigns was upon us. Well, we haven’t seen anything yet. Phones are taking … [Read more...]
Gossip Girls take mobile blogging, texting and pix sharing to new level.
The wardrobe on Gossip Girl isn't the only thing that changes with the seasons — for season 2 everyone showed up with a new cell phone. Serena, Blair others take mobile multitasking to a new level. CW Network also uses extensive mobile marketing tactics to promote the show. Contact ApolloBravo for … [Read more...]
Obama Counts on Text Messages to Drive Turnout of Youth
Barack Obama's campaign is counting on a potent new weapon for Election Day: the humble cell-phone text message. Bloomberg reports. Texting may do for the Democratic presidential candidate what arm-twisting precinct captains did in years past: prod millions to get out and vote. The Obama campaign … [Read more...]
