We've been looking for something like Trello for a long time. Trello Is promoted as a project management system. As a digital marketing agency we've got that down. What was really missing was a global collaborative space to share ideas and brainstorm. At the core of Trello are cards that are used to … [Read more...]
Mobile web use among teens rises significantly
Washington DC : A recent PEW Internet study among US teens regarding their preferred method of getting online found that 78% of US teens use a mobile phone. Around three quarters of that group accesses the Internet on smart phones and tablets. 25% of that group uses a mobile device as their … [Read more...]
Digital media leads in emerging markets
Looking to promote your product in emerging markets? A recent study shows that mobile and social media are far more influential in these markets than in North America or the UK. LONDON: The digital channels are more important for marketers than traditional media when it comes to connecting with … [Read more...]
57% Facebook users go mobile. Now how to reach them.
Excellent info-graphic courtesy of QWAYA via Social Media Today. Facebook's growth on mobile devices is a good indicator of how rapidly smart phone subscriptions are growing globally. Out of Facebook's nearly 1,000,000,000 active monthly users 57% are accessing via mobile phone. If you've … [Read more...]
Note to Chief Marketers: Get in the social currency game.
This survey shared by socialmediatoday is another in a long string of data pointing to the fact that among consumers interacting with brands it's more about social currency then social media. The study points out the disconnect between brands and consumers. Here are a few of highlights. 65% … [Read more...]
Consumer Engagement and Instagram
When you think about it photos are a great way to engage consumers. Whether it's through contests, experiential marketing or social media, photos are king. When a consumer includes your product in a great photo it's the ultimate complement for your brand. Try this experiment, go to any products … [Read more...]
Mobile show-rooming spells trouble for unprepared retailers
Show-rooming points to big troubles for brick-and-mortar stores. Recently while shopping for a new refrigerator I thought I would give showrooming a try. It's pretty easy to do, you can use an app like Amazon or Red Laser and quickly scan barcodes on appliances other items in any store for a quick … [Read more...]
67% of smartphone users say mobile friendly sites turn visitors into customers
The following post originally appeared on the Google Mobile Ads Blog. In this world of constant connectivity, consumers expect to find the information that they want, when they want it - especially when they’re on the go. We know that this applies to their web browsing experiences on mobile, so we … [Read more...]
Study : Marketers Underspending on Mobile Marketing
This is something we see a lot and it is part of the reason there is such a big opportunity in mobile. With many companies devoting less than 1% of their total marketing budget to mobile the door is wide open to reach consumers in this category that has arrived. NEW YORK: via WARC US marketers … [Read more...]
Three “Must do” marketing investments.
Excellent article on 3 must do marketing investments shared in Tech crunch. Before making the investment companies need to explore how mobile, social and content can be linked and delivered efficiently. With over 50% of search now conducted via apps and mobile devices is important to put mobile … [Read more...]
