via Warc.com NEW YORK: Smartphones will influence almost $160bn of in-store purchases in the US this year, a figure set to more than triple by 2016, Deloitte has argued. According to the advisory firm, smartphones are due to impact 5.1% of all retail store sales in the US in 2012, … [Read more...]
Social media explained with beer
Our official entry into the social media explained with, craze. We think it's best explained over a cold beer. … [Read more...]
Poll 81% of consumers commented about a brand online, 15% received a response from the brand.
Brands have a great opportunity to close the consumer engagement gap via social media. Brands are spending millions of dollars to reach consumers via traditional outbound marketing while many customers are already knocking at their door. Great survey. Via WARC LONDON: Marketers in the UK are … [Read more...]
Innovative technologies to enhance television advertising
Advertisers look at ways to add a 3rd dimension to TV ads. No special glasses required, just your smart phone. Including a product specific mobile landing page linked to a QR code in TV ads is a great way to reach smart phone owners. Combine that QR code with a mobile short code and easy to read … [Read more...]
The best digital firms move fast
via Warc.com NEW YORK: Companies making the most effective use of digital media typically adopt a distinct set of strategies in areas like mobile, social networking and data analytics, a study has argued. PricewaterhouseCoopers, the advisory group, polled 489 US firms with annual sales of … [Read more...]
Smartphones fuel m-commerce
Via WARC / Comscore NEW YORK: Increasing numbers of US consumers are using smartphones to research and buy products, a report has shown. According to comScore, the research firm, 38% of smartphone owners - an audience currently standing at 90m people - have purchased goods and services through their … [Read more...]
Inbound Marketing versus Outbound Marketing
This is a great info-graphic visualizing how inbound marketing stacks up against traditional outbound marketing. We call inbound marketing, consumer engagement primarily because we see it as two-way communication where marketers provide value and are rewarded. See more about inbound marketing and … [Read more...]
Access to social networks via mobile devices booming in US.
Latest Comscore data shows rapid growth of consumers accessing social networks via their mobile devices. This is important for companies that want to share offers or drive traffic to their mobile website utilizing Facebook, Yelp, Foursquare, Linked in, Google and a variety of other social … [Read more...]
Tablet ownership booming globally
The rise in tablet ownership is growing faster than most industry analysts predicted. This includes smaller tablets like the galaxy tab and the new smaller Kindle from Amazon. Companies need to re-examine how their websites, micro-sites and product specific landing pages will appear on these … [Read more...]
Big changes in TV habits among 18 to 34-year-olds
Cable operators beware. It's becoming all about the WiFi. More and more consumers are getting their TV on multiple devices including iPads, smart phones, Roku and other wi-fi devices, and less and less via traditional cable. With Netflix,Hulu, Amazon, Apple others providing a lot of the content … [Read more...]
