By Brad Beckstrom
In mobile it’s all about the destination.
A recent study released by Google and Nielsen noted that 52% of consumers are less likely to engage with company or product that has a bad mobile experience. Open any magazine and you’ll see QR Codes. They are fairly easy to create and many advertisers are simply dropping them into ads without really considering the destination. In mobile “it’s all about the destination” whether a visitor scanned a QR code, searched on their mobile phone or received a special offer via email. The most popular mobile app is still email which means mobile users are linking from email campaigns and in many cases are arriving at a landing page that has not been optimized for mobile.
When the mobile visitor arrives you should be ready regardless of what type of device, app, link they are using to get there.