Text 2 Win campaigns are an innovative way to engage consumers at events and deliver links to product specific mobile micro sites with incentives and special offers.
Volkswagen, promoting itself as “the official automotive partner of Major League Soccer,” has embarked on a 19 city mobile marketing tour.
In this regard, they are mobile in a physical sense as well as a digital one.
The goal, to introduce soccer moms everywhere to the new fleet of Volkswagen automobiles, is well served by this effort.
In addition to a text-to-win opportunity to take home a $25 gift card, potential customers are also offered the incentive for merely test driving a VW at a local dealership.
And, chances are, if you’ve been to a soccer game recently, there is a lot of promotional material on hand for VW. Volkswagen’s lineup of Routans, Jetta Sportwagens, Tiguans, Passat Wagons and CCs are typically featured prominently at the youth soccer events
The campaign is now underway and will run through November when the brand joins the MLS Cup championship in Seattle.
Contact ApolloBravo for innovative Text-2-Win campaigns and mobile promotions